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Journal of Business Research (JBR) - Volume 56, Issue 11 论文列表

本期论文列表
Editorial Board

Introduction to the special edition on strategy in e-marketing

AOL Time Warner, Terra Lycos, Vivendi, and the transformation of marketing

Consumer patronage and risk perceptions in Internet shopping

E-retailing versus physical retailing: A theoretical model and empirical test of consumer choice

An analysis of the factors affecting the adoption of the Internet in the UK retail sector

The influence of technology anxiety on consumer use and experiences with self-service technologies

The Internet as information minefield: An analysis of the source and content of brand information yielded by net searches

Consumer need for tactile input: An internet retailing challenge