Journal of Business Research （JBR） - Volume 57, Issue 2 论文列表
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| 卷期号： Volume 57, Issue 2 |
| 发布时间： February 2004 |
| 卷期年份： 2004 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/57/issue/2 |
本期论文列表
Editorial Board
Measurement validation in marketing research: A review and commentary
The use of expert judges in scale development: Implications for improving face validity of measures of unobservable constructs
Maximum versus meaningful discrimination in scale response:: Implications for validity of measurement of consumer perceptions about products
On assuring valid measures for theoretical models using survey data
Integration of construct and external validity by means of proximal similarity:: Implications for laboratory experiments in marketing
Assessing the validity of secondary data proxies for marketing constructs
Measurement process context effects in empirical tests of causal models
Statistical power and structural equation models in business research
Tackling measurement problems with Item Response Theory: Principles, characteristics, and assessment, with an illustrative example
Developing and validating measures of facets of customer-based brand equity