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Journal of Business Research （JBR） - Volume 57, Issue 6 论文列表

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卷期号： Volume 57, Issue 6
发布时间： June 2004
卷期年份： 2004
卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/57/issue/6
本期论文列表
Editorial Board

Slack resources and firm performance: a meta-analysis

The complexity of consumers' cognitive structures and its relevance to consumer behavior

Leveraging the advantage of early entry: proprietary technologies versus cost leadership

Implications of pricing strategy–venture strategy congruence: an application using optimal models in an international context

A marketing–finance approach towards industrial channel contract relationships: a model and application

Knowledge acquisition, knowledge loss, and satisfaction in high technology alliances

An exploratory study on accounting for quality management in China

Introduction to the special issue on marketing communications and consumer behavior (selected papers from the 2001 La Londe seminar)

The role of brand/cause fit in the effectiveness of cause-related marketing campaigns

Recognition confidence, recognition accuracy and choice

Emotion and reason in persuasion: Applying the ARI model and the CASC Scale

The impact of cognitive and/or affective processing styles on consumer response to advertising appeals

Closing the gap between values and behavior—a means–end theory of lifestyle

Consumer innovativeness: Concepts and measurements

Review of Collins, Jim, Good to Great: New York: HarperCollins Publishers, Inc., 2001; 300 pages with appendices and index; $27.50; ISBN 0-06-662099-6

Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy: By Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon, The Free Press, New York, 2000, 292 pages, US$28.00