Journal of Business Research （JBR） - Volume 57, Issue 6 论文列表
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| 卷期号： Volume 57, Issue 6 |
| 发布时间： June 2004 |
| 卷期年份： 2004 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/57/issue/6 |
本期论文列表
Editorial Board
Slack resources and firm performance: a meta-analysis
The complexity of consumers' cognitive structures and its relevance to consumer behavior
Leveraging the advantage of early entry: proprietary technologies versus cost leadership
Implications of pricing strategy–venture strategy congruence: an application using optimal models in an international context
A marketing–finance approach towards industrial channel contract relationships: a model and application
Knowledge acquisition, knowledge loss, and satisfaction in high technology alliances
An exploratory study on accounting for quality management in China
Introduction to the special issue on marketing communications and consumer behavior (selected papers from the 2001 La Londe seminar)
The role of brand/cause fit in the effectiveness of cause-related marketing campaigns
Recognition confidence, recognition accuracy and choice
Emotion and reason in persuasion: Applying the ARI model and the CASC Scale
The impact of cognitive and/or affective processing styles on consumer response to advertising appeals
Closing the gap between values and behavior—a means–end theory of lifestyle
Consumer innovativeness: Concepts and measurements
Review of Collins, Jim, Good to Great: New York: HarperCollins Publishers, Inc., 2001; 300 pages with appendices and index; $27.50; ISBN 0-06-662099-6
Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy: By Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon, The Free Press, New York, 2000, 292 pages, US$28.00