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Journal of Business Research (JBR) - Volume 57, Issue 7 论文列表

本期论文列表
Editorial Board

The Internet's impact on marketing: Introduction to the JBR special issue on “Marketing on the web—behavioral, strategy and practices and public policy”

E-tailers versus retailers: Which factors determine consumer preferences

Web-based marketing: The coming revolution in marketing thought and strategy

Internet retailing: enablers, limiters and market consequences

Interfirm alliances in online retailing

Economics of information in the Web economy: Towards a new theory?

Oh, what a tangled web we weave: The state of privacy protection in the information economy and recommendations for governance

A typology of online shoppers based on shopping motivations

A latent class segmentation analysis of e-shoppers

Gender differences in the perceived risk of buying online and the effects of receiving a site recommendation

Hotlists and Web browsing behavior—an empirical investigation

Website design: Viewing the web as a cognitive landscape

Navigational web atmospherics: Explaining the influence of restrictive navigation cues