Editorial Board
Revising the structural framework for marketing management
Price discounts or coupon promotions: does it matter?
Interorganizational task and emotional conflict with international channels of distribution
Effectiveness of horizontal strategic alliances in technologically uncertain environments: are trust and commitment enough?
The role of culture in the perception of service recovery
Managerial discretion and corporate commitment to the natural environment
The role of institutional ownership in the market for auditing services: an empirical investigation
A stakeholder-integrated approach to health care management
Antecedents and consequences of trust in a service provider: The case of primary care physicians
Just what the doctor ordered: The role of information sensitivity and trust in reducing medical information privacy concern
Marketization and the delivery of UK health services: Three case studies
Hospital web sites: Promise and progress
Using stated preference discrete choice modeling to evaluate health care programs
Preferences in health care service and treatment: A generational perspective
Relationship of professionalism, rewards, market orientation and job satisfaction among medical professionals: The case of Certified Nurse–Midwives
Toward understanding consumers' role in medical decisions for emerging treatments: Issues, framework and hypotheses