Journal of Business Research（JBR ）的VOLUME 57, ISSUE 11论文列表

卷期号： Volume 57, Issue 11

发布时间： November 2004

卷期年份： 2004

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/57/issue/11

Editorial Board

Introduction: special issue on examining marketing's unintended consequences

The antitrust implications of relationship marketing

Morality and the consequences of marketing action

Moderating unintended pollution: the role of sustainable product design

Repercussions of promoting an ideology of consumption: consumer misbehavior

Tobacco promotion restrictions: ironies and unintended consequences

New product quality: intended and unintended consequences of new product development speed

In pursuit of short-term goals: anticipating the unintended consequences of using special incentives to motivate the sales force

The three rules of crossing over from gay media to mainstream media advertising: lesbians, lesbians, lesbians

Beyond the frills of relationship marketing

Interconnectivity in diffusion of innovations and market competition

Examining the unintended consequences of marketing