Journal of Business Research （JBR） - Volume 57, Issue 11 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 57, Issue 11 |
| 发布时间： November 2004 |
| 卷期年份： 2004 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/57/issue/11 |
本期论文列表
Editorial Board
Introduction: special issue on examining marketing's unintended consequences
The antitrust implications of relationship marketing
Morality and the consequences of marketing action
Moderating unintended pollution: the role of sustainable product design
Repercussions of promoting an ideology of consumption: consumer misbehavior
Tobacco promotion restrictions: ironies and unintended consequences
New product quality: intended and unintended consequences of new product development speed
In pursuit of short-term goals: anticipating the unintended consequences of using special incentives to motivate the sales force
The three rules of crossing over from gay media to mainstream media advertising: lesbians, lesbians, lesbians
Beyond the frills of relationship marketing
Interconnectivity in diffusion of innovations and market competition
Examining the unintended consequences of marketing