Editorial Board
A conceptual and empirical comparison of three market orientation scales
Just entrepreneurial enough: the moderating effect of entrepreneurship on the relationship between market orientation and performance
The performance impact of marketing resources
Assessing advertising media spending inefficiencies in generating sales
Modeling privatization as a firm strategy in transition economies
Customer value and autoethnography: subjective personal introspection and the meanings of a photograph collection
On the sociocognitive dynamics between categories and product models in mature markets
Cross-cultural consumer and business research: an introduction to the special section
A procedure for eliminating additive bias from cross-cultural survey data
Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation
Exploring cross-cultural ambivalence: a netnography of intercultural wedding message boards
Is collectivism a liability? The impact of culture on organizational trust and customer orientation: a seven-nation study
Country-of-origin image: measurement and cross-national testing
The effects of country characteristics, cultural similarity and adoption timing on the diffusion of wireless communications
Self-selection or socialization of public- and private-sector managers?: A cross-cultural values analysis