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Journal of Business Research (JBR) - Volume 58, Issue 3 论文列表

本期论文列表
Editorial Board

The effects of control, trust, and justice on salesperson turnover

Reassessing the pleasures of store shopping

Prospective respondent integrity behavior in replying to direct mail questionnaires: a contributor in overestimating nonresponse rates

Corporate sponsorship of a cause: the role of identification in purchase intent

Entrepreneurial firms in the context of China's transition economy: an integrative framework and empirical examination

Information-processing demands and the multinational enterprise: a comparison of foreign and domestic earnings estimates

The response of real estate investment trust returns to macroeconomic shocks

Determining the quality of conjoint analysis results using violation of a priori signs

Determinants of signaling by banks through loan loss provisions

Changes in college student composition and implications for marketing education: revisiting predictors of academic success

Trust as sensemaking: the microdynamics of trust in interfirm alliances

Introduction to the special issue on marketing communications and consumer behavior

The evolution of qualitative research in consumer behavior

Response construction in consumer behavior research

Advertising repetition and quality perception

Enhancing or disrupting guilt: the role of ad credibility and perceived manipulative intent

Purchase occasion influence on the role of music in advertising

Separate and joint effects of medium type on consumer responses: a comparison of television, print, and the Internet

Interactivity and vividness effects on social presence and involvement with a web-based advertisement