Editorial Board
The effects of control, trust, and justice on salesperson turnover
Reassessing the pleasures of store shopping
Prospective respondent integrity behavior in replying to direct mail questionnaires: a contributor in overestimating nonresponse rates
Corporate sponsorship of a cause: the role of identification in purchase intent
Entrepreneurial firms in the context of China's transition economy: an integrative framework and empirical examination
Information-processing demands and the multinational enterprise: a comparison of foreign and domestic earnings estimates
The response of real estate investment trust returns to macroeconomic shocks
Determining the quality of conjoint analysis results using violation of a priori signs
Determinants of signaling by banks through loan loss provisions
Changes in college student composition and implications for marketing education: revisiting predictors of academic success
Trust as sensemaking: the microdynamics of trust in interfirm alliances
Introduction to the special issue on marketing communications and consumer behavior
The evolution of qualitative research in consumer behavior
Response construction in consumer behavior research
Advertising repetition and quality perception
Enhancing or disrupting guilt: the role of ad credibility and perceived manipulative intent
Purchase occasion influence on the role of music in advertising
Separate and joint effects of medium type on consumer responses: a comparison of television, print, and the Internet
Interactivity and vividness effects on social presence and involvement with a web-based advertisement