Editorial Board
Reducing buyer decision-making uncertainty in organizational purchasing: can supplier trust, commitment, and dependence help?
The dynamics of voter behavior and influence processes in electoral markets: a consumer behavior perspective
How can a shareholder value approach improve marketing's strategic influence?
Cause–brand alliances: does the cause help the brand or does the brand help the cause?
Challenges of the “green imperative”: a natural resource-based approach to the environmental orientation–business performance relationship
Relationship outcomes of perceived ethical sales behavior: the customer's perspective
Effects of quality management and marketing on organizational performance
Spatial competitive interaction of retail store formats: modeling proposal and empirical results
An examination of the relationship between research productivity in prestigious business journals and popular press business school rankings
Attitude and affect: new frontiers of research in the 21st century
An integrated model of attitude and affect: Theoretical foundation and an empirical investigation
A place for emotion in attitude models
Cognitive and affective trust in service relationships
Ab components' impact on brand preference
Situational influences on consumers' attitudes and behavior
An empirical investigation of Web site characteristics, consumer emotional states and on-line shopping behaviors
Emotional intensity as a function of psychological distance and cultural orientation
The Promotion Affect Scale: Defining the Affective Dimensions of Promotion