Journal of Business Research （JBR） - Volume 7, Issue 1 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 7, Issue 1 |
| 发布时间： 1979 |
| 卷期年份： 1979 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/7/issue/1 |
本期论文列表
Editorial Board
Postcard reminders versus replacement questionnaires and mail survey response rates from a professional population
Estimates of the cost of equity for public utilities, 1961–1976
Personal characteristics of salespeople and the attractiveness of alternative rewards
Mapping market mobility: Psychographic profiles and media exposure
Repetition and attitudinal discrepancy effects on the affective response to television advertising
Market performance of options on the Chicago board options exchange