Editorial Board
Knowledge acquisition, cost savings, and strategic positioning: effects on Sino-American IJV performance
Benchmarking marketing productivity using data envelopment analysis
Market orientation in a multiple stakeholder orientation context: implications for marketing capabilities and assets
Entry modes of foreign direct investment in China: a multinomial logit approach
Creating brand identity: a study of evaluation of new brand names
The impact of the number of scale points, dispositional factors, and the status quo decision heuristic on scale reliability and response accuracy
Performance implications of strategic fit between alliance attributes and alliance forms
Exits and expectations: why disappointed franchisees leave
The plurality of institutional embeddedness as a source of organizational attention differences
The intention to use computerized reservation systems: the moderating effects of organizational support and supplier incentive
The SERPVAL scale: a multi-item instrument for measuring service personal values
Minority response to ethnically similar models in advertisements: an application of accommodation theory
Introduction to the special section on retailing research: things change, things stay the same
It's beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting
Lost in a mall, the effects of gender, familiarity with the shopping mall and the shopping values on shoppers' wayfinding processes
Consumers' decision-making process and their online shopping behavior: a clickstream analysis
Exploring the WOW in online-auction feedback