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Journal of Business Research (JBR) - Volume 58, Issue 11 论文列表

本期论文列表
Editorial Board

Knowledge acquisition, cost savings, and strategic positioning: effects on Sino-American IJV performance

Benchmarking marketing productivity using data envelopment analysis

Market orientation in a multiple stakeholder orientation context: implications for marketing capabilities and assets

Entry modes of foreign direct investment in China: a multinomial logit approach

Creating brand identity: a study of evaluation of new brand names

The impact of the number of scale points, dispositional factors, and the status quo decision heuristic on scale reliability and response accuracy

Performance implications of strategic fit between alliance attributes and alliance forms

Exits and expectations: why disappointed franchisees leave

The plurality of institutional embeddedness as a source of organizational attention differences

The intention to use computerized reservation systems: the moderating effects of organizational support and supplier incentive

The SERPVAL scale: a multi-item instrument for measuring service personal values

Minority response to ethnically similar models in advertisements: an application of accommodation theory

Introduction to the special section on retailing research: things change, things stay the same

It's beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting

Lost in a mall, the effects of gender, familiarity with the shopping mall and the shopping values on shoppers' wayfinding processes

Consumers' decision-making process and their online shopping behavior: a clickstream analysis

Exploring the WOW in online-auction feedback