Editorial Board
Sales force use of technology: antecedents to technology acceptance
Modeling the impact of internet atmospherics on surfer behavior
Consumer derived utilitarian value and channel utilization in a multi-channel retail context
Balancing exploration and exploitation: The moderating role of competitive intensity
The dynamics of buyers' perceived costs during a relationship development process: an empirical assessment
Internationalization in retailing: modeling the pattern of foreign market entry
Relationship marketing and consumer switching behavior
Consumers' moral philosophies: identifying the idealist and the relativist
Tactical implementation and Murphy's law: factors affecting the severity of problems
A few good women—on top management teams
Strategies and resources: Pathways to success?
Expansion strategy of international hotel firms
NAFTA effects and the level of development
Author Index Vol. 58
Subject Index Vol. 58