Editorial Board
The effect of strategic complexity on marketing strategy and organizational performance
Consumer willingness to claim a price-matching refund: A look into the process
The influence of current firm performance on future SME alliance formation intentions: A six-country study
Antecedents and consequence of Korean and Japanese new product advantage
Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance
The impact of perceived corporate social responsibility on consumer behavior
How market orientation affects female service employees in Thailand
Investigating the antecedents and outcomes of customer firm transaction cost savings in a supply chain relationship
Active trust development of local senior managers in international subsidiaries
Organizational learning, commitment, and joint value creation in interfirm relationships
Are investment bankers good for acquisition premiums?
Initiating strategic planning
An integrated model of risk and risk-reducing strategies
Customer-induced uncertainty in predicting organizational design: Empirical evidence challenging the service versus manufacturing dichotomy
Is Guanxi (relationship) a bridge to knowledge transfer?
Lessons learned from unsuccessful internationalization attempts: Examples of multinational retailers in Chile
What do we mean by “marketing” resources and competencies? A comment on Hooley, Greenley, Cadogan, and Fahey (JBR 2005)
What is a marketing resource? A response to Gibbert, Golfetto and Zerbini