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Journal of Business Research (JBR) - Volume 59, Issue 9 论文列表

本期论文列表
Editorial Board

Direct and indirect effects of self-image congruence on brand loyalty

The impact of regional affiliation on consumer perceptions of relationships among behavioral constructs

Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes

In-store music and consumer–brand relationships: Relational transformation following experiences of (mis)fit

Social alienation in a transitional economy: Antecedents and impact on attitude toward social reform

Using the technology acceptance model to explain how attitudes determine Internet usage: The role of perceived access barriers and demographics

Could co-op advertising be a manufacturer's counterstrategy to store brands?

Learning and locale: The role of information, memory and environment in determining export differentiation advantage

Corporate social performance and geographical diversification

Why firms do co-promotions in mature markets?

Institutional ownership and the quality of earnings