Editorial Board
Direct and indirect effects of self-image congruence on brand loyalty
The impact of regional affiliation on consumer perceptions of relationships among behavioral constructs
Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes
In-store music and consumer–brand relationships: Relational transformation following experiences of (mis)fit
Social alienation in a transitional economy: Antecedents and impact on attitude toward social reform
Using the technology acceptance model to explain how attitudes determine Internet usage: The role of perceived access barriers and demographics
Could co-op advertising be a manufacturer's counterstrategy to store brands?
Learning and locale: The role of information, memory and environment in determining export differentiation advantage
Corporate social performance and geographical diversification
Why firms do co-promotions in mature markets?
Institutional ownership and the quality of earnings