Journal of Business Research （JBR） - Volume 60, Issue 2 论文列表
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| 卷期号： Volume 60, Issue 2 |
| 发布时间： February 2007 |
| 卷期年份： 2007 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/60/issue/2 |
本期论文列表
Editorial Board
Marketing research in different settings
The joint contribution of marketing and sales to the creation of superior customer value
Cognitive–affective model of consumer satisfaction. An exploratory study within the framework of a sporting event
Importance values for Importance–Performance Analysis: A formula for spreading out values derived from preference rankings
Exploring the role of food origin as a source of meanings for consumers and as a determinant of consumers' actual food choices
Assessments of country of origin and brand cues in evaluating a Croatian, western and eastern European food product
Application of the latent class regression methodology to the analysis of Internet use for banking transactions in the European Union
Information at tourism destinations. Importance and cross-cultural differences between international and domestic tourists
Assessing tourist behavioral intentions through perceived service quality and customer satisfaction
Airline liberalization effects on fare: The case of the Philippines
Culture's influence on leadership efficiency: How personal and national cultures affect leadership style