Journal of Business Research（JBR ）的VOLUME 60, ISSUE 3论文列表

卷期号： Volume 60, Issue 3

发布时间： March 2007

卷期年份： 2007

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/60/issue/3

Editorial Board

Introduction to the special issue on the impact of culture on marketing strategy

Culture and web communications

Colors and cultures: Exploring the effects of mall décor on consumer perceptions

A tale of two theories: Sympathy or competition?

Am I welcome here? Exploring how ethnic consumers assess their place identity

Culture and marketing strategy in discount retailing

A cross-cultural examination of the effects of social perception styles on store image formation

Positioning countries on personality dimensions: Scale development and implications for country marketing

Moderating effect of nationality on country-of-origin perceptions: English-speaking Thailand versus French-speaking Canada

Acculturaton to the global consumer culture: Scale development and research paradigm

Building and testing models of consumer purchase intention in competitive and multicultural environments

Cross-cultural differences in crowd assessment

Hofstede's dimensions of culture in international marketing studies