Journal of Business Research （JBR） - Volume 60, Issue 3 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 60, Issue 3 |
| 发布时间： March 2007 |
| 卷期年份： 2007 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/60/issue/3 |
本期论文列表
Editorial Board
Introduction to the special issue on the impact of culture on marketing strategy
Culture and web communications
Colors and cultures: Exploring the effects of mall décor on consumer perceptions
A tale of two theories: Sympathy or competition?
Am I welcome here? Exploring how ethnic consumers assess their place identity
Culture and marketing strategy in discount retailing
A cross-cultural examination of the effects of social perception styles on store image formation
Positioning countries on personality dimensions: Scale development and implications for country marketing
Moderating effect of nationality on country-of-origin perceptions: English-speaking Thailand versus French-speaking Canada
Acculturaton to the global consumer culture: Scale development and research paradigm
Building and testing models of consumer purchase intention in competitive and multicultural environments
Cross-cultural differences in crowd assessment
Hofstede's dimensions of culture in international marketing studies