Journal of Business Research （JBR） - Volume 60, Issue 6 论文列表
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| 卷期号： Volume 60, Issue 6 |
| 发布时间： June 2007 |
| 卷期年份： 2007 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/60/issue/6 |
本期论文列表
Editorial Board
Consumer personality and individual differences: Revitalizing a temporarily abandoned field
Toward a theory of motivation and personality with application to word-of-mouth communications
Personality determinants of online shopping: Explaining online purchase intentions using a hierarchical approach
The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
Beyond gender differences: Self-concept orientation and relationship-building applications on the Internet
Brand personality and human personality: Findings from ratings of familiar Croatian brands
Brand relationship quality and its value for personal contact
You are what you wear: Brand personality influences on consumer impression formation
Should I stay or should I go? Mood congruity, self-monitoring and retail context preference
Nostalgia in post-socialist Russia: Exploring applications to advertising strategy
Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression