Journal of Business Research（JBR ）的VOLUME 60, ISSUE 8论文列表

卷期号： Volume 60, Issue 8

发布时间： August 2007

卷期年份： 2007

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/60/issue/8

Editorial Board

Complexities in markets: Introduction to the special issue

Propagation effects of filtering incongruent information

Targeting and timing promotional activities: An agent-based model for the takeoff of new products

Consumer heterogeneity evolving from social group dynamics: Latent class analyses of German footwear consumption 1980–1991

Validating agent-based marketing models through conjoint analysis

The impact of quality uncertainty without asymmetric information on market efficiency

The four P's in social simulation, a perspective on how marketing could benefit from the use of social simulation

Social interaction and low involvement products

Building and assurance of agent-based models: An example and challenge to the field

Agent-based simulation of consumer behavior in grocery shopping on a regional level

Simulating changing consumer preferences: A dynamic conjoint model

Agent-based simulation of consumer purchase decision-making and the decoy effect

Call for papers