Journal of Business Research （JBR） - Volume 60, Issue 8 论文列表
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| 卷期号： Volume 60, Issue 8 |
| 发布时间： August 2007 |
| 卷期年份： 2007 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/60/issue/8 |
本期论文列表
Editorial Board
Complexities in markets: Introduction to the special issue
Propagation effects of filtering incongruent information
Targeting and timing promotional activities: An agent-based model for the takeoff of new products
Consumer heterogeneity evolving from social group dynamics: Latent class analyses of German footwear consumption 1980–1991
Validating agent-based marketing models through conjoint analysis
The impact of quality uncertainty without asymmetric information on market efficiency
The four P's in social simulation, a perspective on how marketing could benefit from the use of social simulation
Social interaction and low involvement products
Building and assurance of agent-based models: An example and challenge to the field
Agent-based simulation of consumer behavior in grocery shopping on a regional level
Simulating changing consumer preferences: A dynamic conjoint model
Agent-based simulation of consumer purchase decision-making and the decoy effect
Call for papers