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Journal of Business Research (JBR) - Volume 60, Issue 9 论文列表

本期论文列表
Editorial Board

Editorial

Delphi study of the future of marketing of higher education

Advertising message strategies for encouraging young White working class males to consider entering British universities

Brand harmonization in the international higher education market

Service quality in higher education: The role of student expectations

Pedagogical affect, student interest, and learning performance

The relationship between personal values and perceived value of education

Endogenous growth theory applied: Strategies for university R&D

A contemporary higher education student-choice model for developed countries

Branding higher education: Equivalence and difference in developing identity

Marketing and education — A clash or a synergy in time?

Call for papers