Editorial Board
Mood, information congruency, and overload
Adolescent influence in family purchase decisions: An update and cross-national extension
Relational behaviors in marketing channel relationships: Transaction cost implications
Does it pay to be different? Competitive non-conformity under different regulatory regimes
Patronage in continually delivered business service contexts
Acquiring tacit and explicit marketing knowledge from foreign partners in IJVs
Technological knowledge, product relatedness, and parent control: The effect on IJV survival
The validity of attribute-importance measurement: A review
Market orientation and performance in the service industry: A data envelopment analysis
Sales technology: Help or hindrance to ethical behaviors and productivity?