Journal of Business Research （JBR） - Volume 61, Issue 1 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 61, Issue 1 |
| 发布时间： January 2008 |
| 卷期年份： 2008 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/61/issue/1 |
本期论文列表
Editorial Board
Marketing research in Korea: Special joint issue of journal of business research and journal of the Korean academy of marketing science
What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets
Organizational memory influences new product success
Perceived controllability and service expectations: Influences on customer reactions following service failure
Culture, product type, and price influences on consumer purchase intention to buy personalized products online
Do early adopters upgrade early? Role of post-adoption behavior in the purchase of next-generation products
How investor behavioral factors influence investment satisfaction, trust in investment company, and reinvestment intention
Festivalscapes and patrons' emotions, satisfaction, and loyalty
Organizational characteristics and the CRM adoption process
Brand equity in hospital marketing