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Journal of Business Research (JBR) - Volume 61, Issue 4 论文列表

本期论文列表
Editorial Board

A taxonomy of information technology-enhanced pricing strategies

Social versus psychological brand community: The role of psychological sense of brand community

Cross-functional interface and disruption in CRM projects: Is marketing from Venus and information systems from Mars?

Marketing operations efficiency and the Internet: An organizing framework

Hedonic and utilitarian shopping goals: The online experience

Entrepreneurial network development: Trusting in the process

Fitting strategic resources with product-market strategy: Performance implications

Capabilities and competitive tactics influences on performance: Implications of the moment of entry

Does the implementation of a combination competitive strategy yield incremental performance benefits? A new perspective from a transition economy in Sub-Saharan Africa

20-F reconciliations and investment recommendations by financial professionals

The sensitivity of compensation to social capital: Family CEOs vs. nonfamily CEOs in the family business groups

Executional Elements' Influences in Advertising: Call for Papers for JBR Special Issue

Journal of Business Research Special Issue Call for Papers: Resource Interaction in Inter-Organizational Networks