Editorial Board
How materialism affects environmental beliefs, concern, and environmentally responsible behavior
The effect of trust on customer contact personnel strategic behavior and sales performance in a service environment
A comparison of importance weights and willingness-to-pay measures derived from choice-based conjoint, constant sum scales and best–worst scaling
Network view of MNCs' socio-political behavior
Market pioneers, late movers, and the resource-based view (RBV): A conceptual model
How brand attribute typicality and consumer commitment moderate the influence of comparative advertising
Assessing satisfaction with core and secondary attributes
Information sharing of value-adding retailer in a mixed channel hi-tech supply chain
The role of customer contact employees as external customers: A conceptual framework for marketing strategy and future research
As time goes by: Examining the paradox of stability and change in business networks
Does customer sex influence the relationship between perceived quality and share of wallet?
Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice
How to retain local senior managers in international joint ventures: The effects of alliance relationship characteristics
Estimating financial distress likelihood
Business groups and profit redistribution: A boon or bane for firms?
Store and store format loyalty measures based on budget allocation