Journal of Business Research （JBR） - Volume 61, Issue 10 论文列表
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| 卷期号： Volume 61, Issue 10 |
| 发布时间： October 2008 |
| 卷期年份： 2008 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/61/issue/10 |
本期论文列表
Editorial Board
Marketing communications and consumer behavior: Introduction to the special issue from the 2007 La Londe conference
Hope and self-regulatory goals applied to an advertising context: Promoting prevention stimulates goal-directed behavior
The path of least resistance: Regulatory resource depletion and the effectiveness of social influence techniques
Looking back at an experience through rose-colored glasses
Rest in peace? Brand-induced mortality salience and consumer behavior
When consumers love their brands: Exploring the concept and its dimensions
Gender-related wayfinding time of mall shoppers
Effectiveness of brand placement: New insights about viewers
Effect of self-congruity with sponsorship on brand loyalty