Journal of Business Research （JBR） - Volume 62, Issue 2 论文列表
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| 卷期号： Volume 62, Issue 2 |
| 发布时间： February 2009 |
| 卷期年份： 2009 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/62/issue/2 |
本期论文列表
Editorial Board
Anti-consumption: An overview and research agenda
Mapping symbolic (anti-) consumption
Purpose and object of anti-consumption
Anti-consumption and brand avoidance
Anti-consumption discourses and consumer-resistant identities
Underdog consumption: An exploration into meanings and motives
Market-resistance and Valentine's Day events
Politically motivated brand rejection
The rejection of brand hegemony
Reprisal, retribution and requital: Investigating customer retaliation
Consumer boycotts due to factory relocation
An evaluation of strategic responses to consumer boycotts
Social marketing: A pathway to consumption reduction?
Demarketing tobacco through governmental policies – The 4Ps revisited
Managing anti-consumption in an excessive drinking culture