Journal of Business Research （JBR） - Volume 62, Issue 3 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 62, Issue 3 |
| 发布时间： March 2009 |
| 卷期年份： 2009 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/62/issue/3 |
本期论文列表
Editorial Board
Introduction: Special issue on advances in brand management
Brand defection in a business-to-business financial service
Interacting contributions of different departments to brand success
Brand extension feedback: The role of advertising
Brand relationships through brand reputation and brand tribalism
An ex-ante approach to brand capability valuation
Brand death: A developmental model of senescence
The owner's edge: Brand ownership influences causal maps
Investigating the service brand: A customer value perspective
Does brand meaning exist in similarity or singularity?
Antecedents of residents' city brand attitudes
An investigation of determinants of counterfeit purchase consideration
Co-creating brands: Diagnosing and designing the relationship experience
Towards an identity-based brand equity model