Editorial Board
Developing a model of antecedents to consumers' perceptions and evaluations of price unfairness
Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance
Satisfaction with service recovery: Perceived justice and emotional responses
Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
The interplay between cognitive- and affective conflict and cognition- and affect-based trust in influencing decision outcomes
Cross-listing pursuit of unseasoned foreign firms after going public in the U.S.
Product differentiation and consumption efficiency in mortgage markets
The role of an entrepreneurially alert information system in promoting corporate entrepreneurship
Antecedents and consequences of psychological contracts: Does organizational culture really matter?
Identity salience and shifts in product preferences of Hispanic consumers: Cultural relevance of product attributes as a moderator
Knowledge based resources, property based resources and supplier bargaining power in Hollywood motion picture projects
Governance structures in the hotel industry