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Journal of Business Research (JBR) - Volume 62, Issue 10 论文列表

本期论文列表
Editorial Board

Impact of culture on marketing strategy: Introduction to the special issue

The customer-based corporate reputation scale: Replication and short form

Cross-cultural advertising communication: Visual imagery, brand familiarity, and brand recall

Corporate philanthropy, attitude towards corporations, and purchase intentions: A South Korea study

Universal differences in advertising avoidance behavior: A cross-cultural study

Cultural differences in consumer socialization: A comparison of Chinese–Canadian and Caucasian–Canadian children

Migration and materialism: The roles of ethnic identity, religiosity, and generation

Is there really an Asian connection? Professional service quality perceptions and customer satisfaction

How quality, value, image, and satisfaction create loyalty at a Chinese telecom

Language influence in responses to questionnaires by bilingual respondents: A test of the Whorfian hypothesis

Consumer revenge behavior: A cross-cultural perspective

Tax exemption as a marketing tool: The Irish Republic and profits derived from artistic creativity

Does switching from NASDAQ to the NYSE affect investment–cash flow sensitivity?

The role of conflict, culture, and myth in creating attitudinal commitment

The role of top management networks for market knowledge creation and sharing in China

A meta-analysis of the relationship between perceived organizational support and job outcomes: 20 years of research

“To buy or to pirate”: The matrix of music consumers' acquisition-mode decision-making