Journal of Business Research（JBR ）的VOLUME 63, ISSUE 2论文列表

卷期号： Volume 63, Issue 2

发布时间： February 2010

卷期年份： 2010

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/63/issue/2

Editorial Board

2008 World Social Marketing Conference: Introduction to special issue

Rethinking the boundaries of social marketing: Activism or advertising?

Refuting fear in heuristics and in recycling promotion

Leaving home: Food choice behavior of young German adults

A social cognitive approach to tackle inactivity and obesity in young Australians

Race and attitude formation in HIV/Aids fear advertising

Developing pandemic communication strategies: Preparation without panic

Investigating social marketing sponsorships: Terminology, stakeholders, and objectives

Fear, guilt, and shame appeals in social marketing

Redefining social marketing with contemporary commercial marketing definitions

Comparing adolescent-focused obesity prevention and reduction messages

Tobacco smoking's changing trajectory in Australia

Using social marketing to enhance hotel reuse programs

Advances in spreadsheet and database training: Editorial

Teaching problem solving and database skills that transfer

Teaching basic marketing accountability using spreadsheets: An exploratory perspective

Utilizing and teaching data tools in Excel for exploratory analysis

Designing the spreadsheet-based decision support systems course: An application of Bloom's taxonomy