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Journal of Business Research (JBR) - Volume 8, Issue 3 论文列表

本期论文列表
Influence structure in organizational buying behavior

Household income data reports in mail surveys

Price structure as a marketing variable: An experimental investigation

Beta adjustment methods

Sensitivity of multiattribute decision models to alternative specifications of weighting parameters

Exponents of multiattribute models

Observable differences among prime, variable, and absorption costing firms

Perspectives for a theory of marketing

Listing of contents from recent issues of journals of interest to JBR readers