Journal of Business Research （JBR） - Volume 63, Issue 6 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 63, Issue 6 |
| 发布时间： June 2010 |
| 卷期年份： 2010 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/63/issue/6 |
本期论文列表
Editorial Board
Understanding subsistence marketplaces: Toward sustainable consumption and commerce for a better world
Low socioeconomic class and consumer complexity expectations for new product technology
How the poor in a developing country view business' contribution to quality-of-life 5 years after a national economic crisis
Marketing to subsistence consumers: Lessons from practice
Understanding consumption and entrepreneurship in subsistence marketplaces
Creating mutual value: Lessons learned from ventures serving base of the pyramid producers
Building Entrepreneurship in Subsistence Markets: Microfranchising as an Employment Incubator
A naturological approach to marketing exchanges: Implications for the bottom of the pyramid
Making theory and practice in subsistence markets: An analytic autoethnography of MASAZI in Accra, Ghana
Fuel-efficient stoves for Darfur: The social construction of subsistence marketplaces in post-conflict settings
Incentives and the growth of Oaxacan subsistence businesses
The Village Network™: Partnership and collaboration to alleviate poverty in subsistence marketplaces
Understanding factors that influence purchases in subsistence markets
Strategic motivations and choice in subsistence markets