Journal of Business Research（JBR ）的VOLUME 63, ISSUE 6论文列表

卷期号： Volume 63, Issue 6

发布时间： June 2010

卷期年份： 2010

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/63/issue/6

Editorial Board

Understanding subsistence marketplaces: Toward sustainable consumption and commerce for a better world

Low socioeconomic class and consumer complexity expectations for new product technology

How the poor in a developing country view business' contribution to quality-of-life 5 years after a national economic crisis

Marketing to subsistence consumers: Lessons from practice

Understanding consumption and entrepreneurship in subsistence marketplaces

Creating mutual value: Lessons learned from ventures serving base of the pyramid producers

Building Entrepreneurship in Subsistence Markets: Microfranchising as an Employment Incubator

A naturological approach to marketing exchanges: Implications for the bottom of the pyramid

Making theory and practice in subsistence markets: An analytic autoethnography of MASAZI in Accra, Ghana

Fuel-efficient stoves for Darfur: The social construction of subsistence marketplaces in post-conflict settings

Incentives and the growth of Oaxacan subsistence businesses

The Village Network™: Partnership and collaboration to alleviate poverty in subsistence marketplaces

Understanding factors that influence purchases in subsistence markets

Strategic motivations and choice in subsistence markets