Journal of Business Research（JBR ）的VOLUME 63, ISSUE 11论文列表

卷期号： Volume 63, Issue 11

发布时间： November 2010

卷期年份： 2010

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/63/issue/11

Editorial Board

Introduction: Thought leadership in brand management

Brand misconduct: Consequences on consumer–brand relationships

Looking more or less alike: Determinants of perceived visual similarity between copycat and leading brands

Brand morphing across Wal-Mart customer segments

Life after death? Analyzing post-defection consumer brand equity

Competition for memory retrieval between private label and national brands

The impact of sales encounters on brand loyalty

Co-creating value for luxury brands

Public sector corporate branding and customer orientation

Marketing and societal welfare: A multiple stakeholder approach

Timing is everything: A meta-analysis of the relationships between organizational performance and innovation

Channel relationship factors in cross-cultural contexts: Antecedents of satisfaction in a retail setting

Top management teams and corporate political activity: Do top management teams have influence on corporate political activity?

Store-evoked affect, personalities, and consumer emotional attachments to brands

Balancing the sequential logic of quality constructs in manufacturing-supplier relationships — Causes and outcomes

Understanding multi-channel banking customers

The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness

Performance implications of customer-linking capabilities: Examining the complementary role of customer orientation and CRM technology

Attitudes toward the extension and parent brand in response to extension advertising

Organizing for external technology exploitation in diversified firms

The impact of firm strategy and foreign ownership on executive bonus compensation in Japanese firms