Journal of Business Research （JBR） - Volume 63, Issue 12 论文列表
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| 卷期号： Volume 63, Issue 12 |
| 发布时间： December 2010 |
| 卷期年份： 2010 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/63/issue/12 |
本期论文列表
Editorial Board
Evaluating export markets: Experienced exporters' hierarchical cognitive structures
Commentary essay on “exploring origins of ethical company/brand perceptions — A consumer perspective of corporate ethics”
Golder's historical method in research in marketing
Competitive strategies and firm performance: Technological capabilities' moderating roles
Non-price determinants of automotive demand: Restyling matters most
The effect of mixed versus blocked sequencing of promotion and prevention features on brand evaluation: The moderating role of regulatory focus
Evaluating the impact of Arnould and Wallendorf's (1994) market-oriented ethnography
Experience, environment, and subsidiary performance in high-tech MNEs
Which subfield to enter first?: The role of a firm's pre-entry experiences
Changing underwriting practices on underpricing of U.S. global initial public offerings
Why Susie owns Starbucks: The name letter effect in security selection
Adolescent perceptions of parent and peer influences on teen purchase: An application of social power theory
When does electronic word-of-mouth matter? A study of consumer product reviews
Adolescent consumption autonomy: A cross-cultural examination
The effect of organizational justice, perceived organizational support, and perceived supervisor support on marketing employees' level of trust
Innovation generation in upstream and downstream business relationships
Exploring origins of ethical company/brand perceptions: Reply to Shea and Cohn's commentaries
Cross-border relationships and performance: Revisiting a complex linkage — A commentary essay