Journal of Business Research （JBR） - Volume 64, Issue 1 论文列表
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| 卷期号： Volume 64, Issue 1 |
| 发布时间： January 2011 |
| 卷期年份： 2011 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/64/issue/1 |
本期论文列表
Editorial Board
Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference
How many pictures should your print ad have?
The use of visual warnings in social marketing: The case of tobacco
Effects of age, need for cognition, and affective intensity on advertising effectiveness
The impact of word-of-mouth communication on attribute evaluation
The impact of brand personality and sales promotions on brand equity
The role of social presence in mortality salience effects
Social perspectives of e-contact center for loyalty building
Investigating mediators between corporate reputation and customer citizenship behaviors
Eliciting and estimating reservation price: A semi-compensatory approach
How U.S. consumers view in-store promotions
Promoting promotions: Does showcasing free gifts backfire?
Marketing and society: Preface to special section on volunteerism, price assurances, and direct-to-consumer advertising
Company support for employee volunteerism: Does size matter?
Marketing tactics discouraging price search: Deception and competition
From hierarchy to hybrid: The evolving nature of inter-firm governance in China's automobile groups
Antecedents of patent value using exchange option models: Evidence from a panel data analysis
Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention
What motivates consumers to participate in boycotts: Lessons from the ongoing Canadian seafood boycott