Editorial Board
Employees' awareness of their impact on corporate reputation
Compliance versus preference: Understanding salesperson response to contests
Member–organization connection impacts in affinity marketing
Eisenhardt's impact on theory in case study research
Validation in marketing experiments revisited
Conditions under which index models are useful: Reply to bio-index commentaries
Predicting elections from biographical information about candidates: A commentary essay
Predicting elections from biographical information about candidates: A test of the index method
Customer's angry voice: Targeting employees or the organization?
A comparative analysis of the role of national culture on foreign market acquisitions by U.S. firms and firms from emerging countries
A research note on market creation in the pharmaceutical industry
How knowledge management mediates the relationship between environment and organizational structure
Emotions, store-environmental cues, store-choice criteria, and marketing outcomes
Impulse buying and variety seeking: Similarities and differences
Why customers won't relate: Obstacles to relationship marketing engagement
Cash holdings and corporate governance in family-controlled firms
Motivation toward financial incentive goals on construction projects
Factors affecting couples' decisions to jointly shop
Assessing cross-cultural marketing theory and research: Reply to Craig and Douglas' commentary