Editorial Board
General theory of cultures' consequences on international tourism behavior
How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings
Strategies to offset dissatisfactory product performance: The role of post-purchase marketing
How does perceived firm innovativeness affect the consumer?
More on the role of switching costs in service markets: A research note
TQM and performance: Is the relationship so obvious?
Can minority state ownership influence firm value? Universal and contingency views of its governance effects
The effects of 3rd party consensus information on service expectations and online trust
Understanding preferences for motion pictures
Organizational governance and TMT pay level adjustment
Extending prospect theory cross-culturally by examining switching behavior in consumer and business-to-business contexts
The innovativeness of Born-Globals and customer orientation: Learning from Indian Born-Globals
Scott D.M., Halligan B. Marketing Lessons from the Grateful Dead. Illustrated. 163 pp. Wiley. $21.95
Managing customer experiences in online product communities
Relationship marketing's role in managing the firm–investor dyad
Top management team turnover, CEO succession type, and strategic change
Technological turbulence, supplier market orientation, and buyer satisfaction
High performance work systems in the global context: A commentary essay
Morality in marketing: Oxymoron or good business practice?
Investigating customer value in global business markets: Commentary essay