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Journal of Business Research (JBR) - Volume 64, Issue 8 论文列表

本期论文列表
Editorial Board

General theory of cultures' consequences on international tourism behavior

How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings

Strategies to offset dissatisfactory product performance: The role of post-purchase marketing

How does perceived firm innovativeness affect the consumer?

More on the role of switching costs in service markets: A research note

TQM and performance: Is the relationship so obvious?

Can minority state ownership influence firm value? Universal and contingency views of its governance effects

The effects of 3rd party consensus information on service expectations and online trust

Understanding preferences for motion pictures

Organizational governance and TMT pay level adjustment

Extending prospect theory cross-culturally by examining switching behavior in consumer and business-to-business contexts

The innovativeness of Born-Globals and customer orientation: Learning from Indian Born-Globals

Scott D.M., Halligan B. Marketing Lessons from the Grateful Dead. Illustrated. 163 pp. Wiley. $21.95

Managing customer experiences in online product communities

Relationship marketing's role in managing the firm–investor dyad

Top management team turnover, CEO succession type, and strategic change

Technological turbulence, supplier market orientation, and buyer satisfaction

High performance work systems in the global context: A commentary essay

Morality in marketing: Oxymoron or good business practice?

Investigating customer value in global business markets: Commentary essay