Editorial review board
Globalization, culture, and marketing strategy: Introduction to the special issue
Cosmopolitanism, individual-level values and cultural-level values: A cross-cultural study
Materialism through the eyes of Polish and American consumers
Culture and personal values: How they influence perceived service quality
Online consumer behavior: Comparing Canadian and Chinese website visitors
Culture and age as moderators in the corporate reputation and loyalty relationship
Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality
Parental responsiveness and adolescent susceptibility to peer influence: A cross-cultural investigation
Revisiting the substantiality criterion: From ethnic marketing to market segmentation
Multi-level framework of open source software adoption
Entrepreneurial orientation, management commitment, and human capital: The internationalization of SMEs in India
Development of intellectual property laws for the Russian Federation