Editorial Board
Winning strategies for innovation and high-technology products management
Asymmetric roles of business ties and political ties in product innovation
Innovative capabilities: Their drivers and effects on current and future performance
Different determinants at different times: B2B adoption of a radical innovation
Heterogeneous effects of different factors on global ICT adoption
A comparative study to classify ICT developments by economies
Beyond the technology adoption: Technology readiness effects on post-adoption behavior
Investigating the roles of online buzz for new product diffusion and its cross-country dynamics
Effects of social influence on consumers' voluntary adoption of innovations prompted by others
Consumer responses to high-technology products: Product attributes, cognition, and emotions
Adoption barriers and resistance to sustainable solutions in the automotive sector
Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Driving factors of post adoption behavior in mobile data services
Willingness-to-engage in technology transfer in industry–university collaborations
Subsidizing technology: How to succeed
Global marketing strategy modeling of high tech products
Country-of-origin effects and antecedents of industrial brand equity
Valuing customers for social network services
Analyzing online customer dissatisfaction toward perishable goods
Signaling quality with new product preannouncements: Vaporware and the role of reference quality