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Journal of Business Research (JBR) - Volume 64, Issue 11 论文列表

本期论文列表
Editorial Board

Winning strategies for innovation and high-technology products management

Asymmetric roles of business ties and political ties in product innovation

Innovative capabilities: Their drivers and effects on current and future performance

Different determinants at different times: B2B adoption of a radical innovation

Heterogeneous effects of different factors on global ICT adoption

A comparative study to classify ICT developments by economies

Beyond the technology adoption: Technology readiness effects on post-adoption behavior

Investigating the roles of online buzz for new product diffusion and its cross-country dynamics

Effects of social influence on consumers' voluntary adoption of innovations prompted by others

Consumer responses to high-technology products: Product attributes, cognition, and emotions

Adoption barriers and resistance to sustainable solutions in the automotive sector

Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image

Driving factors of post adoption behavior in mobile data services

Willingness-to-engage in technology transfer in industry–university collaborations

Subsidizing technology: How to succeed

Global marketing strategy modeling of high tech products

Country-of-origin effects and antecedents of industrial brand equity

Valuing customers for social network services

Analyzing online customer dissatisfaction toward perishable goods

Signaling quality with new product preannouncements: Vaporware and the role of reference quality