Editorial Board
Investigating firm's customer agility and firm performance: The importance of aligning sense and respond capabilities
An exploratory examination of shared values in channel relationships
Conversations with(in) the collective unconscious by consumers, brands, and relevant others
Refund depth effects on the impact of price-beating guarantees
Satisfaction with job aspects: Do patterns change over time?
Time-varying production efficiency in the health care foodservice industry: A Bayesian method
Information control, role perceptions, and work outcomes of boundary-spanning frontline managers
Income effects on relative importance of two online purchase goals: Saving time versus saving money?
Post-disaster coping and recovery: The role of perceived changes in the retail facilities
Social identity perspective on brand loyalty
Business strategies in the counterfeit market
Primer in B2B brand-building strategies with a reader practicum
Brand community participation in Taiwan: Examining the roles of individual-, group-, and relationship-level antecedents
Self-image congruence in consumer behavior
Intention superiority perspectives on preference-decision consistency
Nonprofit brand image and typicality influences on charitable giving
Team member commitments and start-up competitiveness