Editorial Board
Scientific muddling: Decision making through a Lindblomian lens
Market strategy renewal as a dynamic incremental process
Designerly ways of muddling through
Entrepreneurship, muddling through, and Indian Internet-enabled SMEs
The internationalization process of SMEs: A muddling-through process
Muddling through and TV enterprising in Sweden
Customer information utilization in business-to-business markets: Muddling through process?
Service infusion as agile incrementalism in action
Organizational buying as muddling through: A practice–theory approach
Value creation by “muddling” in the B2B sector
A Lindblomian perspective on customer complaint management policies
Hedonistic rationality: Healthy food consumption choice using muddling-through
Green power electricity, public policy and disjointed incrementalism
Muddling through in innovation — On incremental failure in developing an engine
Decision-making's impact on organizational learning and information overload
Emergent technologies, network paradoxes, and incrementalism
Editorial: JBR Special issue on executional elements in advertising
Interactive TV advertising: iTV ad executional factors
Web advertising: Sexual content on eBay
Web advertising: The role of e-mail marketing
Print advertising: Executional factors and the RPB Grid
Print advertising: White space
Print advertising: Vivid content
Print advertising: Type size effects
Consumer perception of taboo in ads
Print advertising: Celebrity presenters
Radio advertising: Blip commercials
