Journal of Business Research （JBR） - Volume 65, Issue 10 论文列表
| 点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息 |
| 卷期号： Volume 65, Issue 10 |
| 发布时间： October 2012 |
| 卷期年份： 2012 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/65/issue/10 |
本期论文列表
Editorial Board
Fashion marketing of luxury brands: Recent research issues and contributions
Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior
Interpersonal effects on fashion consciousness and status consumption moderated by materialism in metropolitan men
Comparing the importance of luxury value perceptions in cross-national contexts
Impact of self on attitudes toward luxury brands among teens
Consumer enactments of archetypes using luxury brands
Purchase intention for luxury brands: A cross cultural comparison
Understanding luxury consumption in China: Consumer perceptions of best-known brands
Brand and country-of-origin effect on consumers' decision to purchase luxury products
Contributing clarity by examining brand luxury in the fashion market
Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand
From Armani to Zara: Impression formation based on fashion store patronage
Increasing customer equity of luxury fashion brands through nurturing consumer attitude
Exploring the Robin Hood effect: Moral profiteering motives for purchasing counterfeit products
Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each
Luxury fashion brand consumers in China: Perceived value, fashion lifestyle, and willingness to pay