Journal of Business Research（JBR ）的VOLUME 65, ISSUE 11论文列表

卷期号： Volume 65, Issue 11

发布时间： November 2012

卷期年份： 2012

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/65/issue/11

Editorial Board

Global research partnering by the Korean Academy of Marketing Science and Society for Marketing Advances

Self-construal's role in mobile TV acceptance: Extension of TAM across cultures

Do sensory ad appeals influence brand attitude?

Experience effects on interactivity: Functions, processes, and perceptions

Price-matching guarantees: Influences on pricing strategy in a market with asymmetric firms

Does perceived consumer fit matter in corporate social responsibility issues?

Global marketing segmentation usefulness in the sportswear industry

Marketing's accountability and internal legitimacy: Implications for firm performance

Apparel product attributes, web browsing, and e-impulse buying on shopping websites

A unified perspective on the factors influencing usage intention toward mobile financial services

Expressive versus instrumental functions on technology attractiveness in the UK and Korea

Market orientation and communication methods in international strategic alliances

Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image

Corporate social responsibility, irresponsibility, and corruption: Introduction to the special section

Does media attention drive corporate social responsibility?

Corporate social responsibility and shareholder's value

Does going green pay off in the long run?

All in the family? Social performance and corporate governance in the family firm

The mindless use of medical data