Journal of Business Research（JBR ）的VOLUME 66, ISSUE 1论文列表

卷期号： Volume 66, Issue 1

发布时间： January 2013

卷期年份： 2013

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/66/issue/1

Editorial Board

Introduction: Thought leadership in brand management

Brand rivalry and community conflict

Brand orientation and market orientation — From alternatives to synergy

Beyond technology acceptance: Brand relationships and online brand experience

Reconceptualizing brand identity in a dynamic environment

City branding: A facilitating framework for stressed satellite cities

Developing and applying a place brand identity model: The case of Slovenia

The role of consumer–brand identification in building brand relationships

Analyzing the intensity of private label competition across retailers

Behavioral brand loyalty and consumer brand associations

Brand-related and situational influences on demand elasticity

The effects of visual rejuvenation through brand logos

Evaluation of international brand alliances: Brand order and consumer ethnocentrism

Do relational norms matter in consumer-brand relationships?

Consumer engagement in a virtual brand community: An exploratory analysis

Examining the role of advertising and sales promotions in brand equity creation

Health marketing: Toward an integrative perspective

Optimizing locations through a maximum covering/p-median hierarchical model: Maternity hospitals in France

Plain packaging and public health: The case of tobacco

Resist or comply: Promoting responsible gambling among youth

Compliance with veterinary prescriptions: The role of physical and social risk revisited