Journal of Business Research （JBR） - Volume 66, Issue 2 论文列表
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| 卷期号： Volume 66, Issue 2 |
| 发布时间： February 2013 |
| 卷期年份： 2013 |
| 卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/66/issue/2 |
本期论文列表
Editorial Board
Introduction: thought leadership in brand management
The brand management system and service firm competitiveness
Internal branding: Franchisor leadership as a critical determinant
Building bank brands: How leadership behavior influences employee commitment
Rebuilding community corporate brands: A total stakeholder involvement approach
The role of brand logos in firm performance
Modeling mental market share
Downscale extensions: Consumer evaluation and feedback effects
Endorser age and stereotypes: Consequences on brand age
Brand communities embedded in social networks
Investigating the accuracy of self-reports of brand usage behavior
Improper use of endogenous formative variables
Problems with formative and higher-order reflective variables
Matching business strategy and CIO characteristics: The impact on organizational performance
Towards a theoretical framework of motivations and interactivity for using IPTV
Does family involvement increase business performance? Family-longevity goals’ moderating role in Chinese family firms
To influence or not to influence: External reference price strategies in pay-what-you-want pricing