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Journal of Business Research (JBR) - Volume 66, Issue 7 论文列表

本期论文列表
Editorial Board

Development of new empirical insights in consumer–retailer relationships within online and offline retail environments: Introduction to the special issue

Modeling word-of-mouth usage

Impact of promotions on shopper price comparisons

Cultural impacts on felt and expressed emotions and third party complaint relationships

When atmospherics lead to inferences of manipulative intent: Its effects on trust and attitude

A typology of adaptive shopping patterns in recession

Get the picture? Visual servicescapes and self-image congruity

Retail relationships in a digital age

Shopping well-being at the mall: Construct, antecedents, and consequences

Research note: E-store image, perceived value and perceived risk

The internationalization of marketing communications and consumer research: Introduction to the special issue from the 2011 La Londe Conference

The powerful select, the powerless reject: Power's influence in decision strategies

Shelf space schemas: Myth or reality?

Is luxury just a female thing? The role of gender in luxury brand consumption

Towards a micro conception of brand personality: An application for print media brands in a French context

Brand passion: Antecedents and consequences

Trajectories across the lifespan of possession-self relationships

The influence of mood on attitude–behavior consistency

The mere categorization effect for complex products: The moderating role of expertise and affect

What happens when you're lost between happiness and sadness?: Effects on consumers' cognitive responses

Celebrity co-branding partners as irrelevant brand information in advertisements

Contrasting social network and tribal theories: An applied perspective