Editorial Board
Recent advances in globalization, culture and marketing strategy: Introduction to the special issue
Globalization, culture, religion, and values: Comparing consumption patterns of Lebanese Muslims and Christians
Little Emperors in the UK: Acculturation and food over time
Clothing consumption in two recent EU Member States: A cross-cultural study
Is the culture–emotion fit always important?: Self-regulatory emotions in ethnic food consumption
Exploring corporate ability and social responsibility associations as antecedents of customer satisfaction cross-culturally
Online game characters' influence on brand trust: Self-disclosure, group membership, and product type
Cultural metaphors: Enhancing consumer pleasure in ethnic servicescapes
How negative celebrity publicity influences consumer attitudes: The mediating role of moral reputation
Seniors' perceptions of service features on outbound group package tours
The U.S. brand personality: A Sino perspective
The effects of organic labels on global, local, and private brands: More hype than substance?
Guilt by association: Heuristic risks for foreign brands during a product-harm crisis in China
To be or not to be green: Exploring individualism and collectivism as antecedents of environmental behavior
Anatomy of service innovation: Introduction to the special issue
Enabling service innovation: A dynamic capabilities approach
Exploring innovation driven value creation in B2B service firms: The roles of the manager, employees, and customers in value creation
Competing through service innovation: The role of bricolage and entrepreneurship in project-oriented firms
Designing service quality to survive: Empirical evidence from Chinese new ventures
Service innovation: A comparative study of U.S. and Indian service firms
Influences of organizational investments in social capital on service employee commitment and performance
Innovation and business success: The mediating role of customer participation
Do perceived pioneering advantages lead to first-mover decisions?
Understanding service quality in a virtual travel community environment
Service quality and customer switching behavior in China's mobile phone service sector
Introduction to the Special Issue on transformative consumer research: Developing theory to mobilize efforts that improve consumer and societal well-being
Conceptualizing a transformative research agenda
Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences
Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being
Understanding poverty and promoting poverty alleviation through transformative consumer research
Transformative service research: An agenda for the future
Promoting positive change: Advancing the food well-being paradigm
On the road to addiction: The facilitative and preventive roles of marketing cues
Understanding the inherent complexity of sustainable consumption: A social cognitive framework
Advancing a participatory approach for youth risk behavior: Foundations, distinctions, and research directions
