Editorial Review Board
Introduction to the special issue on advancing research methods in marketing: Editorial
Does marketing research suffer from methods myopia?
Visual ethnography: Achieving rigorous and authentic interpretations
Marketing's SEM based nomological network: Constructs and research streams in 1987–1997 and in 1998–2008
Is two-tailed testing for directional research hypotheses tests legitimate?
A combinatorial optimization based sample identification method for group comparisons
Comparing methods to separate treatment from self-selection effects in an online banking setting
Customer value co-creation behavior: Scale development and validation
Measuring mediating factors in the use of interpersonal sensitivity in organizations
Multi-group invariance in a third-order factorial model: Attribute satisfaction measurement
“Translating” between survey answer formats
Towards a new paradigm of measurement in marketing
PLS path modeling and evolutionary segmentation
Multi-sensory sculpting (MSS): Eliciting embodied brand knowledge via multi-sensory metaphors
A soft-computing-based method for the automatic discovery of fuzzy rules in databases: Uses for academic research and management support in marketing
Service quality of frontline employees: A profile deviation analysis
The integrated mobile advertising model: The effects of technology- and emotion-based evaluations
A Bayesian network approach to examining key success factors of mobile games
Discovering interest groups for marketing in virtual communities: An integrated approach
The moderating role of socio-semantic networks on online buzz diffusion
Replication revisited: Introduction to the special section on replication in business research
From significant difference to significant sameness: Proposing a paradigm shift in business research
Issues involving the use of significant sameness in testing replications and generating knowledge
The significant difference paradigm promotes bad science
Designing research with in-built differentiated replication
Research with In-built replications: Comment and further suggestions for replication research
Reply to commentary on designing research with in-built differentiated replication
Generalizing spillover effects of goods and service brand extensions: A meta-analysis approach
Stimuli–organism-response framework: A meta-analytic review in the store environment
Sponsorship and shareholder value: A re-examination and extension
Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and proposal of an integrative model
Realizing the value of extensive replication: A theoretically robust portrayal of double jeopardy
A tale of two cultures: Revisiting journal editors' views of replication research
Multi-stakeholder virtual dialogue: Introduction to the special issue
Mechanisms for stakeholder integration: Bringing virtual stakeholder dialogue into organizations
The multi-layered nature of the internet-based democratization of brand management
Managing the co-created brand: Value and cultural complementarity in online and offline multi‐stakeholder ecosystems
How virtual corporate social responsibility dialogs generate value: A framework and propositions
An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation
The dark and the bright side of co-creation: Triggers of member behavior in online innovation communities
Consumer roles in brand culture and value co-creation in virtual communities
Guest Editorial: Cognitive mapping of strategy in marketing
Hotel marketing strategies in turbulent times: Path analysis of strategic decisions
Social legitimacy versus distinctiveness: Mapping the place of consumers in the mental representations of managers in an institutionalized environment
Do key account managers focus too much on commercial performance? A cognitive mapping application
Integrating strategic thinking and simulation in marketing strategy: Seeing the whole system
Mapping competitive prediction capability: Construct conceptualization and performance payoffs
New research on gambling theory research and practice
Forgetting the anxiety: Gamblers' reactions to outcome uncertainty
Self-medication and pleasure seeking as dichotomous motivations underlying behavioral disorders
Gamblers' habit
Shopping, gambling or shambling? Penny auctions
Permission email messages significantly increase gambler retention
Penny wise, player foolish? Slot-hold regulation and consumer preference
Customer churn prediction in the online gambling industry: The beneficial effect of ensemble learning
Impacts of personality, emotional intelligence and adaptiveness on service performance of casino hosts: A hierarchical approach
Changing the stakes: A content analysis of Internet gambling advertising in TV poker programs between 2006 and 2010
Examining the relationship between poker and the gaming volumes of Las Vegas hotel casinos
Defining who you are not: The roles of moral dirtiness and occupational and organizational disidentification in affecting casino employee turnover intention
Workplace risk and protective factors for gambling problems among gambling industry employees
Corporate and social performance links in the gaming industry
Religiosity and generational effects on gambling: Support for and opposition to introducing casino gambling in a non-gambling tourist entertainment environment
Business cycle and asset valuation in the gaming industry
