Editorial Board
Understanding Asian business strategy: Modeling institution-based legitimacy-embedded efficiency
Confucian dynamism and Dunning's framework: Direct and moderation associations in internationalized Chinese private firms
Advertising persuasion in China: Using Mandarin or Cantonese?
Banking systems, innovations, intellectual property protections, and financial markets: Evidence from China
How do Asia's two most important consumer markets differ? Japanese–Chinese differences in customer satisfaction and its formation
Consumer insecurity and preference for nostalgic products: Evidence from China
Does it pay for firms in Asia's emerging markets to be market oriented? Evidence from Vietnam
How does entrepreneurs' social capital hinder new business development? A relational embeddedness perspective
Does diversification add firm value in emerging economies? Effect of corporate governance
The moderating role of managerial ties in market orientation and innovation: An Asian perspective
Transforming visitors into members in online brand communities: Evidence from China
Firm competencies on market entry success: Evidence from a high-tech industry in an emerging market
Experiential drivers of foreign direct investment by late-comer Asian firms: The Chinese evidence
Response strategies of local firms to import competition in emerging markets
CEO turnover and shareholder wealth: Evidence from CEO power in Taiwan
Does ownership type matter for innovation? Evidence from China
Internationalization performance of Chinese multinational companies in the developed markets
Selling to the urban Chinese in East Asia: Do CSR and value orientation matter?
Market valuation of marketing alliances in East Asia: Korean evidence
Internationalization and performance: A contextual analysis of Indian firms
Strategies, technologies, and organizational learning for developing organizational innovativeness in emerging economies
East meets West: Toward a theoretical model linking guanxi and relationship marketing
Contingent effects of managerial guanxi on new product development success
What drives content creation behavior on SNSs? A commitment perspective
Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance
Marketing channel relationships in China: A review and integration with an institution-based perspective
Psychological antecedents and risk on attitudes toward e-customization
Configural paths to successful product innovation
Political institutional structure influences on innovative activity
CSR and the national institutional context: The case of South Korea
Third-party endorsements of CEO quality, managerial discretion, and stakeholder reactions
Change in international market strategy as a reaction to performance decline
Human and financial capital as determinants of biopharmaceutical IPO de-listings
Effects of advertising-evoked vicarious nostalgia on brand heritage
Consuming digital technologies and making home
Hierarchical effects of product attributes on actualized innovativeness in the context of high-tech products
Real effects of private equity investments: Evidence from European buyouts
Control of electronic channel affiliates: An exploratory study and research propositions
Differentiated effects of formal and informal institutional distance between countries on the environmental performance of multinational enterprises
