Editorial Board
New developments in global consumer behavior and marketing strategy: Introduction to the special issue
Parental style and consumer socialization among adolescents: A cross-cultural investigation
Antecedents and outcomes of interpersonal influences and the role of acculturation: The case of young British-Muslims
Should all firms adapt websites to international audiences?
The influence of culture, emotions, intangibility, and atmospheric cues on online behavior
Replicating, validating, and reducing the length of the consumer perceived value scale
Cross-linguistic validation of a unidimensional scale for cosmopolitanism
Understanding consumer's brand categorization across three countries: Application of fuzzy rule-based classification
Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Corporate social responsibilities, consumer trust and corporate reputation: South Korean consumers' perspectives
Trade dress: The increasing importance of an ancient yet new form of intellectual property protection
Headquarters to subsidiary transfer effects on marketing strategy exploitation
Cash holdings and business group membership
Improving marketing success: The role of tacit knowledge exchange between sales and marketing
Working capital management, corporate performance, and financial constraints
Organizational and competitive influences of exploration and exploitation activities in small firms
Re-insourcing as a manufacturing-strategic option during a crisis—Cases from the automobile industry
Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants
Accumulation versus instant loyalty programs: The influence of controlling policies on customers' commitments
Customer perception and response to ethical norms in legal services marketing
Search for the underlying mechanism of framing effects in multi-alternative and multi-attribute decision situations
Consumer creativity: Effects of gender and variation in the richness of vision and touch inputs
Team deep-level diversity, relationship conflict, and team members' affective reactions: A cross-level investigation
Construct measurement in management research: The importance of match between levels of theory and measurement
Exploring the role of dynamic capabilities in firm performance under the resource-based view framework
