Editorial Board
Exploring globalization and marketing performance at the 2012 Global Marketing Conference at Seoul
The underlying mechanism of self-regulatory focus impact on compromise choice
The impact of inference generation on belief formation
New insights into online consumption communities and netnography
Online shoppers' response to price comparison sites
Higher quality or lower price? How value-increasing promotions affect retailer reputation via perceived value
Antecedents and interrelationships of three types of pro-environmental behavior
Technological advantage, alliances with customers, local knowledge and competitor identification
Antecedents and performance outcomes of flexibility in industrial customer–supplier relationships
Interaction effects of formal and social controls on business-to-business performance
Socio-emotional and operational demands on service employees
The financial impact of loyalty programs in the hotel industry: A social exchange theory perspective
Explaining variation in conspicuous luxury consumption: An individual differences' perspective
Marketing mix and customer equity of SPA brands:Cross-cultural perspectives
How do 3-dimensional images promote products on the Internet?
Influences of perceived product innovation upon usage behavior for MMORPG: Product capability, technology capability, and user centered design
Payment willingness for VIP subscription in social networking sites
Institutional framework and capital structure of microfinance institutions
“You Can't Make a Good Wine without a Few Beers”: Gatekeepers and knowledge flow in industrial districts
Contextual analysis of legal systems and their impact on trade and foreign direct investment
Antecedents of firm performance in emerging economies: Business groups, strategy, industry structure, and state support
Corporate images' impact on consumers' product choices: The case of multinational foreign subsidiaries
Understanding consumption in social virtual worlds: A sensemaking perspective on the consumption of virtual goods
Being a JBR reviewer
